Based on current 2026 travel trends and major production releases, set-jetting has become a multibillion-dollar industry driven largely by streaming platforms.
The following are 20 of the most popular set-jetting locations worldwide:
Top Global Destinations
- Yorkshire, UK (Wuthering Heights, Downton Abbey): Named the top destination for 2026, visitors flock to the windswept moors near Haworth for the new Wuthering Heights adaptation and the final Downton Abbey film.
- Skellig Michael, Ireland. (Star Wars) The location for the planet Ahch-To, the remote Jedi sanctuary where Luke Skywalker lived in exile.
- Koh Samui & Phuket, Thailand (The White Lotus): Season 3 has sparked a massive hotel boom, with fans booking stays at the Four Seasons Resort Koh Samui and Anantara Mai Khao Phuket Villas.
- The Peloponnese, Greece (The Odyssey): This region serves as the mythic backdrop for Christopher Nolan’s 2026 epic starring Matt Damon and Zendaya.
- Bath, UK (Bridgerton): With Season 4 released in early 2026, the Royal Crescent and Holburne Museum remain the epicenter of “Regency-core” tourism.
- Rome & Venice, Italy (Emily in Paris, One Day): The 2026 season of Emily in Paris expanded heavily into Rome (Hotel Eden) and Venice.
- Malta (Gladiator II): Fans revisit Fort Ricasoli in Valletta, which served as the reborn Roman Empire for the sequel.
- Hobbiton, New Zealand (Lord of the Rings): A permanent fixture that now allows guests to dine inside the Hobbit Holes for full immersion.
- Cáceres & Trujillo, Spain (House of the Dragon): These medieval sites provide the cobblestone streets and fortresses for King’s Landing.
- The Highlands, Scotland (Outlander, The Odyssey): Locations like Glencoe and Findlater Castle are major draws for their moody, cinematic beauty.
- Sicily, Italy (The White Lotus, The Godfather): Taormina remains iconic for The White Lotus Season 2, while “Classic Sicily” tours focus on The Godfather filming sites.
Emerging & Popular Spots
- Wellington, New Zealand (Avatar: Fire & Ash): Fans of the franchise are heading here following the latest release.
- Dalmatian Coast, Croatia (People We Meet on Vacation, Succession): A top spot for rom-com fans and those seeking the luxury “Roy family” yachting lifestyle.
- Samoa (Moana Live Action): A trending destination for 2026 driven by the live-action Disney adaptation.
- Los Angeles, USA (Nobody Wants This): The city has seen renewed interest specifically from fans of this breakout series.
- Palawan, Philippines (The Last Resort): Emerging as a 2026 favorite for fans of tropical romantic dramas.
- Sierra Nevada, Spain (Society of the Snow): High-altitude sites like Laguna de las Yeguas draw fans of this survival drama.
- London, UK (Avengers: Doomsday, Supergirl): Remains the “capital of screen tourism” with over 240 different film and TV tours available.
- Peru (Paddington in Peru): The 2024 film has continued to drive tourism to the Amazon and Andes through 2026.
- Iceland (Game of Thrones, Star Wars): Its “otherworldly” landscapes continue to attract set-jetters interested in sci-fi and fantasy.
- Sahara Desert, Morocco (Gladiator II): The Ouarzazate region in the Atlas Mountains remains a hub for history and epic film enthusiasts.
